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PulteGroup using virtual reality instead of model homes

Posted by Editor on May 16, 2018
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PulteGroup is using virtual technology to give buyers a tour of homes that have not been built yet. The company says it saves valuable time and money on elaborate models and floor plans.

The company is using the technology for the first time at a Florida sales center to give potential buyers the illusion they’re walking room-to-room in a model home. So far, Pulte says it has sold seven of the houses pre-construction after using virtual technology for its gated Boca Flores development.

“It could be a game changer,” says Blake Lapinsky, director of sales for Pulte’s Southeast Florida Market. Members of the younger generation, most of whom are used to online shopping, will be the ones who buy homes next.

Virtual technology tours could one day completely replace the need for model homes, which are often expensive to build and decorate.

There are some limitations to virtual technology: Buyers cannot open windows or kitchen drawers, for example. Still, it can create enough of an “emotional connection” to get the buyer excited, Lapinsky says.

Patricia Anglero, president of the Broward Council of the Miami Association of Realtors, expects the VR trend in South Florida to continue. For millennials, “that experience of a virtual reality, they understand it,” she said. “It’s just become the best way to capture the attention of a potential buyer.”

Source: Fort Lauderdale Sun-Sentinel (05/11/18) Huriash, Lisa J.

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