The “.realestate” domain, launched by the National Association of Realtors® (NAR) in partnership with Second Generation, Ltd., will be available for purchase next month.
NAR predicts strong demand for “.realestate” and will offer it through GoDaddy, get.realtor and more than 20 other registrars.
NAR members have had an opportunity to buy a “.realestate” domain before the general public, but that will end on Nov. 16, 2018 – 10 days before sales open to the general public. Members with an active “.realtor” domain are eligible to participate. The “.realtor” top-level domain will not go public, however. It’s available only to NAR members and affiliated Realtor organizations and businesses.
The .realestate domain is free of restrictions and will allow real estate entities and professionals to creatively market properties and geographic areas served, along with personal brands and specialties. The domain leverages real estate as a descriptive and internationally known term.
“NAR is excited for GoDaddy and other registrars to formally recognize the international appeal of the ‘.realestate’ domain when it is rolled out to the public on Nov. 26,” says NAR CEO Bob Goldberg. “From day one as NAR’s CEO, my goal has been to leverage new technologies to ensure Realtors and real estate professionals market their businesses in the most innovative and effective ways possible
“The beauty of ‘.realestate’ is that it tells visitors exactly what to expect when they visit the site,” says GoDaddy Senior Director of Product Marketing Paul Bindel. “It’s memorable, easy to spell and descriptive – all great traits for a domain name.”
For more information on the launch of the “.realestate” domain, visit www.get.realestate.
© 2018 Florida Realtors®