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Some neighborhood names attract wealthy buyers

Posted by Editor on August 14, 2018
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You may not be able to judge a book by its cover, but you can apparently judge a neighborhood subdivision by its name. According a survey by, some neighborhoods with certain names tend to attract the wealthiest residents and boast the highest home values.

Neighborhoods that include names like “Hills,” “Island” and “Village,” for example, tend to report some of the highest average household incomes in the country. On the other hand, the lowest home values were found in neighborhoods with words like “Fort,” “Junction” and “Rock” in their names.

In the richest neighborhoods, researchers found places that had names using the words “Village,” “Valley” and “Heights” tended to have homeowners that make more than $100,000 in average household incomes. For example, in Texas, 22 neighborhoods and communities that contained the name “Village” had average household incomes of more than $174,000. Colorado and Michigan communities that contained the word “Village” in the name also contained some of the states’ wealthiest residents.

Source: “The Most Valuable Neighborhood Names,” (2018)

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